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Today is the BIG day—a fantastic day for LOVE.

Today is the official launch day of Love for No Reason: 7 Steps for Creating a Life of Unconditional Love. I’m so excited to finally share in my new book all the amazing things I’ve learned about unconditional love.

Of the eight books I’ve written, I believe this is the most important! Love is actually more

important than anything else, including happiness (which is saying a lot).

More love is something everyone wants in life—me included. That’s why this book is my heart’s work.  I know it can help you, as it has helped me, dissolve heartache, pain, or emptiness and allow you to open your heart to greater love.

If you’re ready to take a giant leap in your experience of love, click here.

Do you long to feel less burdened by worry, stress, or struggle and to experience the ecstasy of an open heart?

Have there been times you’ve buried your pain in workaholism, over-eating, or over-spending?

Do you feel disappointed that something is missing in your experience of love?

What if a much greater experience of love really IS possible for you?  How amazing would it be if you could do something RIGHT NOW to invite that into your life. . .

You CAN.

I’ve found a way to help you feel like you’re in love all the time.

In Love for No Reason: 7 Steps to Creating a Life of Unconditional Love, you’ll learn a revolutionary step-by-step program to live in a profound state of unconditional love EVERY DAY of your life.  The kind of love that wells up from deep within and doesn’t depend on another person, situation, or romantic partner.

This simple, holistic program—based on current scientific research, ancient wisdom, proven techniques, and my interviews with 150 Love Luminaries—will make you a magnet for love.

To experience a greater state of love NOW, click here.

**AND when you get the book today, you’ll get $688 worth of free bonus gifts.  Order three or more books today and receive four hours of LIVE group coaching with me.  In two separate tele-coaching sessions, I will personally answer every question and give you insights for your personal situation.

Doing the research and writing this book has been a deeply personal, emotional, and fulfilling journey for me. It allowed me to learn how to love for no reason during an extremely challenging period in my life. No sooner had the ink dried on my contract for the book than my life started turning upside down.  Within 1½  years, I got divorced, we sold our family home of 58 years,

three dear friends passed away, and then my mother died unexpectedly.

These past couple of years would have been very different had I not learned the insights of the 150 Love Luminaries I had the pleasure to interview.  I now know how to experience and be in love more and more of the time. It’s not about falling in love, it’s about living in love.

WHAT CAN LOVE FOR NO REASON DO FOR YOU?

This breakthrough approach will help you reset your “love set point” as easily as you reset a thermostat.  You’ll automatically turn up the heat on giving, receiving—and accepting—more love and abundant blessings in your life.  You’ll be able to:

Open your heart fully and experience deep love from the inside, even in the midst of challenges.

Enjoy more fulfilling relationships with others AND with yourself.

Turn off your body’s stress response and turn on your body’s “love response” for better health and well-being.

Experience greater success and satisfaction.

Help your family, community, and the world.

This is TRUE LOVE—it’s what your heart wants most deeply, and it’s what the world needs most urgently.  Whatever your experience of love is right now—whether you’re in pain or feeling content—you can feel the joy and freedom of an even more open heart.

If you’re ready for a more dazzling, love-filled life starting today, click here.

I look forward to connecting with you as your journey into greater love unfolds!

With love for no reason and every reason,

Marci

P.S.  Imagine if thousands, even tens of thousands, of people were to experience this inner state of love today!  How different our world would be.  Please join me in making that happen.  Order the book today!


The following is an excerpt adapted from Love for No Reason: 7 Steps to Creating a Life of Unconditional Love (Free Press, December 2010) by Marci Shimoff with Carol Kline.

Love and fear are mutually exclusive energies. If we’re running our fear programs—worry, anxiety, nervousness—love is essentially off-line.

Fear expresses itself physically and mentally as a tightening, limiting force. It sends us into survival mode, or fight or flight, which causes our brain to shut down its normal functioning and direct more energy toward self-protection. Our whole system gets depleted from constantly defending itself.

One of the experts I interviewed for Love for No Reason, Love Luminary Dr. John Douillard, is a brilliant practitioner of Ayurveda, India’s traditional, holistic system of medicine that has been practiced for more than 5,000 years. In our interview, Dr. Douillard told me that because modern-day stress levels trigger the fight-or-flight response so often, we’re actually building bodies of fear. Worries don’t just disappear into thin air after we think them; they leave a toxic trail of neurochemicals, like cortisol and norepinephrine, which get stored in our bodies. These emotional toxins are just as harmful as the chemical toxins from our air, water, and food that are stored in the fat cells right alongside them.

This residue not only hampers the functioning of your body, it hinders the functioning of your mind. “Emotional toxins make us think and do the same dumb stuff, again and again and again,” Dr. Douillard says. “What’s worse, we get used to this state of free-floating fear and start to think it’s normal.”

To take fear off-line, Dr. Douillard says we can begin by reversing this agitated physiology and creating a safe, relaxed state in our cells instead. “We have to convince the body the war’s over and life is not an emergency. When we feel safe, those toxins get released out of the fat cells and newer, better molecules of emotion—neurotransmitters of love and happiness like oxytocin and dopamine—can become available.”

Recent studies on compassion, trust, empathy, and altruism support this idea: the circuitry of love—the unique brain functioning underlying these states of love—activates only when the stress response is switched off. Researcher Esther M. Sternberg, MD of the National Institutes of Health explains that unselfish, benevolent love appears to activate “certain aspects of the relaxation response in addition to blocking aspects of the stress response.”

In my interview with Love Luminary Dr. Stephen G. Post, the author of Why Good Things Happen to Good People: How to Live a Longer, Healthier, Happier Life by the Simple Act of Giving, he told me, “It’s neurologically impossible to be engaged in outward acts of loving-kindness and also be experiencing a state of high stress or negativity inside. The higher action, loving, cancels out the lower one, fearing.”

I’ve personally experienced how love and fear are mutually exclusive. For most of my life, I’ve been one of those people who go into fight or flight at the drop of a hat. My brain simply has an oversensitive alarm switch. Or as a brain scientist once told me, I have a hot amygdala. (Unfortunately, that’s not the same as calling me hot!)

For years I tended to over-react, and my friends and family had become immune to my constant shrieks of panic over small upsets—“Eeeek! Where are my keys?” “Oh no, I closed the file without saving it!” As you can imagine, this wasn’t good for my body, and it was especially hard on my heart. Spending so much of my day being freaked out left me little time and energy to experience love.

About ten years ago, I went to see a therapist who suggested a simple exercise for taming my hair-trigger response to life. She told me to consciously relax my perineum, which is located at the base of the body, between the rectum and the sexual organs. I wondered how something so simple could really help, but I tried it anyway. For the next week, every time I’d feel tense, overwhelmed, insecure, or afraid, I’d put my attention on the perineum and find it was clenched. As soon as I relaxed it, I could breathe again. I’d immediately be able to think more clearly and things didn’t seem as scary or difficult.

This simple process has been one of the many tools I’ve used to help myself tame my stress response. Instead of hyperventilating over every little thing, I’m more centered and can be more loving—to myself and everyone else in my life.

Love for No Reason offers a breakthrough approach to experiencing a lasting state of unconditional love—the kind of love that doesn’t depend on another person, situation, or romantic partner, and that you can access at any time and in any circumstance. This is the key to lasting joy and fulfillment in life. Order Love for No Reason now and receive the Love for No Reason Bonus Gift Package free at www.TheLoveBook.com Follow Marci on Twitter @Marci_Shimoff.


Have you ever found yourself wanting to learn something new?  Anything?  It could be as simple as how to use your new digital video camera (not so simple, right?) to something as complex as how to be a better spouse, parent or person.

If you are like me you go right to the source.  You find people and resources that have mastered what you are trying to learn.  You get answers, listen to stories and compile all the facts so you can apply it to your own life circumstances.

After traveling to speak about Happy for No Reason I started to meet people who were more than just happy.  Really?  Most of us strive for happiness but who ever knew there was something even better!  These people were filled with Love.  Not because of someone or something and not as a result of a circumstance.  These people experienced unconditional love: an inner state of love, what I call Love for No Reason.

I came to refer to them as Love Luminaries and I started to ask questions, I enjoyed many great stories and yes, I compiled my data.  What I discovered after interviewing over 150 of these “Love Luminaries,” is that although they come from all walks of life and have diverse personalities, they all share seven main qualities. They

  • feel safe and supported in the world
  • experience physical and emotional vitality
  • love themselves unconditionally
  • are able to give and receive love fully
  • communicate compassionately
  • perceive beauty and truth within and around themselves
  • feel connected to a power larger than themselves

I know that the more we experience unconditional love, the more extraordinary our lives become, and the more that we contribute to greater love in the world.

The good news is that anyone can develop these qualities. That’s why I’m so excited to share what I learned from these Love Luminaries and how I have personally experienced the benefits of this inner state of love in my new book Love For No Reason: 7 Steps to Creating a Life of Unconditional Love

Do you know anyone who radiates love?  Do you have a personal experience with this remarkable feeling of self-love?  Do you share the seven qualities of the Love Luminaries listed above?  I would love for you to share your story in the comments section of this blog.

PLEASE Mark your calendars!  1-11-11 is the Day of Love For No Reason.  This coming Tuesday, January 11th, is the big launch of my new book, Love For No Reason. I would love for you to take advantage of the free bonus gifts and help spread the message of living with an inner state of love to as many people as possible by making your purchases on Tuesday.


We’re almost through the first week of 2011 – how time flies!  As we move into the new year, I‘ve been reflecting back on 2010 – with a smile! (I hope you can as well.)

Last January, I shared how each year I pick a theme for the year to guide me and give a context for all of my experiences. The theme I chose for 2010 was Trust.  And boy did I need it!   Trust turned out to be the perfect theme to keep my heart open through a year that included the loss of my marriage, 3 friends, our family home and my mother. It helped me relax and let in more love.  Though I was tested in many ways, I learned to trust myself and trust life on a deeper level than I ever had before.

One of the expressions that stuck with me through the year was “Life doesn’t happen to me, it happens for me.”   Whenever I started to worry or feel anxiety about the challenges I was facing, I turned in trust to that feeling that life was supporting in ways I couldn’t even see.

As I just ‘gave birth” to my newest book, Love for No Reason, it feels appropriate that my theme for 2011 is the year of Love.  I’ve already done a dozen interviews so far this year, and I can see that I’ll be getting to spend my days this year talking all about love, so I set this as my intention:

I Live This Year with An Open Heart.

While you’ve been reading this, has a theme come to you?  Are you having a strong pull to a particular word, phrase or concept?  Maybe there’s more than one.  Jot them down.  Sit with them for a while and see which one speaks the loudest to you.

I encourage you to select a theme that will help you open your heart and help you grow in your experience of love. You’ll know you’ve found the right one for you when you’re uplifted just thinking about it. Then set an intention with a short phrase that becomes your “mantra” for the year.  Make sure this resonates deeply in your heart.

Having a theme for your year is the first step of what I call The Magic Formula of Manifestation: Intention, Attention, and No Tension.

Follow these steps to build a strong foundation for 2011:

  1. Select a theme for your year that sings to your soul.
  2. Create a vision board with your theme at the top.  (I made mine last week and I love looking at it.)
  3. Make a habit of looking for the ways your theme shows up throughout your day

I would love to support your effort to keep you focused on your theme.  Please go to my Facebook Fan page and post your theme on my wall.  This will help to make it real AND you may very well help someone else in our community find their theme.  There is no better way to stay accountable than when you have other people sharing and supporting you.

May your theme carry you through this year in happiness and, of course, in love.


Happy 2011!

Do you have a sense of excitement about the year ahead – a clean slate, new possibilities and positive change?  Do you feel inspired thinking of how you’ll take action to make a better life for yourself.

If you’re like most people, you’re making your New Year’s resolutions and you’re gung-ho to begin following them with gusto.

My guess is that your resolutions involve at least a couple of these issues…relationships, health, career, and money.  So how do you plan to improve all of these areas?  Will you set the intention to spend an hour or two a week (or day) on each of these areas of your life to improve them?  That sounds like a good plan—but will it work?  Has it worked in the past?  (If it were that simple, your resolutions from the past wouldn’t have made it to this year’s list again!)

There is a better way.  Rather than try to create an elaborate strategy to construct a better life, wouldn’t it be easier to work on one underlying thing that could affect all of your resolutions?  Sounds easier to me.

So what is that one thing?

That one thing that can change everything is LOVE—unconditional love, or what I call “love for no reason.”  It’s the subject of my new book, Love for No Reason: 7 Steps to Creating a Life of Unconditional Love.  When you experience this inner state of love you automatically become a more powerful, peaceful and open-hearted person, which affects every area of your life.

While this may sound a little airy-fairy, there’s actually scientific evidence showing that if you experience more unconditional love, you’ll enjoy these fringe benefits:

  1. You’ll have more fulfilling relationships
  2. You’ll be healthier
  3. You’ll recover more quickly from stress
  4. You’ll be more creative and effective
  5. You’ll be a better parent, friend and colleague

When you love for no reason you bring love to your outer experiences, rather than try to extract love from them.

In Love for No Reason, I show you how to access that inner state of love no matter what’s going on in your life.  Here’s a quick way to get started by feeling unconditional love for yourself first and foremost.

The next time you are feeling judgmental toward yourself, try using the ABC of self-love:

A = Awareness.  Become aware of any negative feelings you’re having toward yourself.

B = Be with the feeling.  Allow the experience to be there without trying to change it.

C = Compassion. Bring the same kindness and compassion to yourself for having this feeling as you would bring to a dear friend.

Take a look at your list of resolutions.  Would having an inner state of love help you stick to them?  If you had self-compassion would you be less likely to give up on your resolutions?

Try the ABC process right now.  In what areas are you feeling judgmental towards yourself?    Is it your weight? Are you a procrastinator? Does your desk look as if a hurricane hit it? Direct your compassionate heart toward the person experiencing the challenges: you! And watch what unfolds.

So in 2011 power your New Year’s resolutions with love. Expanding your capacity to love yourself, others, and the world is the one element that WILL make the biggest difference in your life this year.

Please share your thoughts/concerns/progress with our community by leaving a comment below.  Your lessons may make the difference in someone’s day right now.




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